They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3

“I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill

“I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT

“They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins

“Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee

“Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter

They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3 “I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill “I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT “They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins “Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee “Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter

MIELE

BRIEF

The new Miele W1 is a washing machine like no-other, but in world of almost endless new product launches, how do you get time-poor, ABC1 customers to take notice of a new washing machine and convert purchases?

EMOTIONAL TRIGGER

Our target audience displayed a contrary purchase behaviour pattern, investing a lot in. clothes, yet not in their care.

OPPORTUNITIES TO STIR

We challenged a community of top fashion influencers to create relatable content of them washing expensive/beloved and notoriously difficult to wash clothes in a W1. This created a tribe of unofficial, yet highly influential, brand ambassadors.

RETURN ON EMOTION

3m

Relevant followers of fashion engaged via 107 social media mentions.

12

Direct sales of the W1 washing machine, alongside a general uplift in sales of Miele laundry products.

16

Long form features curated by 10 top digital fashion influencers.

More work


DUNKIN’

Creating a news worthy moment and building brand awareness

TOMMEE TIPPEE

Content led campaigning

CHICKEN SHOP

Building brand awareness via newsjacking