They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3
“I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill
“I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT
“They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins
“Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee
“Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter
They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3 “I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill “I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT “They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins “Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee “Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter
TOMMEE TIPPEE
BRIEF
Tommee Tippee created two content streams ripping up the rulebook on what feeding your baby looks like. Where we stepped in was to elevate this from a brand campaign to national news, to drive conversation and make mums feel seen.
EMOTIONAL TRIGGER
91% of mums believe their emotional, mental and physical health went unacknowledged while feeding their baby.
OPPORTUNITIES TO STIR
A three pronged approach positioning Tommee Tippee as the conduit for real conversation:
Planned controversy when broadcasters and platforms censored The Boob Life – positioning it as a feminist issue
Heroed the diverse stories of our mums via personal interviews and advertorials
Interviews with Myleene Klass to front Spill the Milk
RETURN ON EMOTION
84%
Of coverage included a link to the brand video, content series and/or campaign imagery
566%
Uplift in visits to Tommee Tippee’s website, with a 300% uplift in visits to the Made for Me breastfeeding range
1bn
People reached via press from national, lifestyle and parenting media, with over 600+ brand mentions
More work
Cali by Snoop
Authentic influencer engagement
KitKat
Supporting key sales period
MIELE
Reframing category with content creators