DID SOMEONE SAY CHRISTMAASSS?
Christmas starts early in PR Land, as long-leads begin putting out the feelers now for stories, NPD and recipes to slot into their Christmas pages (that's right, we've already been liaising with contacts on gift guides!).
Our Senior Account Executive, Daisy Cullen, attended the Goodhousekeeping 2024 Christmas preview last week, exploring trends and focuses we can expect to see this year. Here’s three things marketers should be keeping an eye out for:
🧦 Consumers moving away from glitz and glam, as 47% of people plan to wear comfortable clothes on Christmas Day and 10% hope to lounge in their PJ’s all day!
💝 Wreath-making and makeshift present wrapping is well and truly in as more and more people plan to get crafty at home.
🎮 Tech driven gifts will remain popular as the hottest new games continue to bring family generations together.
