JULY EDIT

At Stir, we believe the most powerful and creative campaigns stimulate both the conscious and subconscious mind. Consumers are bombarded with thousands of different messages a day and absorb only a handful of these, so brand campaigns need to make an emotional impact to drive measurable action. That’s why on the last Friday of every month, we pick 3 campaigns from the month that stirred emotion. Taking inspiration from those that gave us all the feels, and questioning those that left us feeling indifferent.

Keep scrolling to read more ⬇️

proud

england without immigration

Tackling the racism levelled at minority England players following the Euros 2022, this clever campaign from London’s Migration Museum inverts the “You’re not from here”  commenters, by showing just how many of England’s star tournament goal scorers wouldn’t be here without migration. 

Using a simple but striking graphic set out in the signature Three Lions red, white and blue, with only three players left on the field it highlights the positive impact of migration and makes us even more proud of our national team.

Migration Museum: England Without Immigration Emotion: Proud 

nostalgic

jellycat fish & chips

Taking a children’s soft toy brand’s 25th anniversary and making it the fashion and influencer worlds darling shouldn’t be doable. But Jellycat has pulled this off with aplomb by launching a fully immersive experience in Selfridges, with a UK twist. 

Following the huge success of the Parisienne patisserie toy themed café, The London experience is a fish and chip shop, complete with mushy peas toys, battered fish and even chips, that are sold wrapped in paper.  A genius way of bringing a brand to life, whilst appealing to the inner child in all of us.

Jellycat: Fish & Chips Emotion: Nostalgic

sober

don’t drink and fish

With fishing a large national pastime, Swedish beer brand Carlsberg has launched a stark campaign, raising awareness of the dangers of drinking whilst fishing. With a study showing that over half of men in Sweden were open to do this, Carlsberg worked with an angling company to create a pike fishing lure, named DrunkenBait.

Resembling a drunk person who has ended up at the bottom of the lake, down to its joints being designed to recreate the movements of a drowning person, the visuals of the limited-edition lure sinking in a murky lake is a striking way to target a specific group.  Carlsberg also gain extra kudos points for not using the ad to promote their 0% alcohol range and just promoting drinking responsibly.

Carlsberg: Don’t Drink and Fish Emotion: Sober