JUNE EDIT

At Stir, we believe the most powerful and creative campaigns stimulate both the conscious and subconscious mind. Consumers are bombarded with thousands of different messages a day and absorb only a handful of these, so brand campaigns need to make an emotional impact to drive measurable action. That’s why on the last Friday of every month, we pick 3 campaigns from the month that stirred emotion. Taking inspiration from those that gave us all the feels, and questioning those that left us feeling indifferent.

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SHOCKING

England ‘til i died

With the news agenda filled to the brim with Euros coverage, there is no doubt that it has been tough for campaigns to break through. That being said, British Heart Foundation’s ‘England ’Til I Died’ campaign stood out amongst the noise. The campaign saw a series of powerful murals, commemorating young football fans who died from heart disease. These heart-wrenching artworks shine a spotlight on the urgent need for heart research funding through a thoughtful and meaningful initiative. Impactfully, the 12 individual murals represent that 12 young lives are tragically lost to sudden cardiac death every single week in the UK. 

British Heart Foundation: England ‘Til I Died Emotion: Shocking 

Heartwarming

Nanzones

Leading with the insight that loneliness is on the rise in the UK, Asda has announced the launch of ‘Nanzones’ this Euros. ‘Nanzones’ are the first ever football fanzones designed for elderly people to gather, socialise and enjoy the camaraderie through cheering on the three lions. The campaign touches on a deeper subject with a lightness and community driven lens which is a big yes from us!

Asda: Nanzones Emotion: Heartwarming

hilarious

heinecare

Heineken has rolled out ‘beer insurance’ to save overly excited football fans from their inevitable spills or ahem enthusiastic tosses. ‘HeineCare’ beer insurance is a cheeky campaign aimed at rescuing that precious golden nectar. It transforms mishaps into victories by providing free refills to fans who lose their beers in the heat of the game. It's quick, clever, and light-hearted!

Heineken: Heinecare Emotion: Hilarious