STIR IN MOTION
L-R: Darren Collins, Shannon Serrao, Polly Atherton
Stir launches content division: Stir in Motion
Emotionally-driven comms agency, Stir, has announced the opening of its content division, Stir in Motion, launched to deliver content strategies and earned-first video for brands within the consumer lifestyle sector.
Stir in Motion is a natural extension of the agency’s earned media expertise, specialising in storytelling through creative, authentic narratives that engage audiences and build emotional connections between them and brands, which have included Heineken, No. 3 Gin, LVMH, KitKat, Tommee Tippee, Taco Bell and Nestle Waters.
The division, which will be led by Shannon Serrao, Senior Associate Director, will be supported by veteran content specialist, Darren Collins, whose portfolio of work features award-winning brand content & commercials created for brands from adidas to Zurich, during tenures in agencies and production companies across the UK, Asia Pacific & The Middle East.
The launch comes off the back of content-led campaigns for the agency’s brand partners, such as Cali by Snoop wine, Blossom Hill and KitKat. Stir In Motion launches with founding client, Treasury Wine Estates – whose global portfolio of renowned brands includes Wolf Blass, 19 Crimes, Lindeman’s and Squealing Pig – following previous successful content-led campaigns delivered by Stir.
It will be headquartered at the agency’s office in London’s Shoreditch and will specialise in earned-first content, designed to stir emotion and deliver assets for brands to be activated through the line via robust propagation strategies. The new arm will cover all services from event coverage and PR-led film, through to editorial series, talent-led content and digital ads.
To deliver the work, Stir will lean into its tried and tested creator network, built with some of the best talent in the production industry and deployed according to the needs of each brief, in a way that will capture high-quality content that delivers results against business objectives for their clients.
Serrao said: “Stir in Motion is a division that for us was a no-brainer looking at the way people consume media and buy into brands. People are increasingly crediting branded content for their purchase decisions, but with the internet and social media channels becoming video-first, much of the content being released gets lost amidst the doom scrolling. It’s not enough anymore to just reach consumers, brands need to connect with them on an emotional level to spark a response from them – and ultimately – an action.”
Marcus Ingleby, Head of Brand Marketing EMEA at Treasury Wine Estates, said: ”We’re excited to be the founding client of Stir in Motion. Over the four years we have worked with Stir, they have delivered campaigns that have helped drive relevance for our brands amongst our target audiences. As we see these audiences spending more time online and consuming more video than ever, content-led campaigns – through an emotional and authentic lens – will be a key part of our marketing plans moving forward.”
Read more about the service here.
