APRIL EDIT
At Stir, we believe the most insightful and creative campaigns stimulate both the conscious and subconscious mind. In a world where we are bombarded with thousands of different messages a day and absorb only a handful of these, the most successful brand campaigns need to make an emotional impact. On the last Friday of every month, we’re sharing with you our favourite 3 campaigns from the month that stirred emotion and made us feel something, whilst showcasing a clear, unquestionable, brand message that will drive people to action.
Keep scrolling to read more ⬇️
WONDER
VOX: MAMMOTH MEATBALL
Australian food tech brand Vox made the world’s first meatball made from the extinct woolly mammoth DNA. It was put on show to the public and captured via beautiful photography to encourage people to think differently about how we produce and consume food. In turn, highlighting cultured meat as a viable alternative to traditional animal agriculture. Fusing science with purpose, it created a tension of feelings from both wonder and awe to disgust, which in turn created global conversation.
Vox: Mammoth Meatball. Emotion; Wonder
Loyalty
HEINZ TATTOO FLASH SHEETS
A great example of a brand using a strong consumer insight to tap into conversation quickly and relevantly to generate news in a new or unlikely space. In response to fan’s “Heinz Tomato Ketchup tattoos” circulating online, the brand spotted an opportunity to raise awareness around the worryingly high levels of banned chemicals found in many tattoo inks. How? By developing its own safe tattoo ink in the official pantone colour, Heinz 57 Red. Partnering with a series of tattoo artists it then created super cool Heinz Tomato Ketchup Red flash sheets available to purchase on its website, providing a new mark of loyalty for fans.
Heinz: Tattoo flash sheets. Emotion; Loyalty
Empathy
CHELSEA FC X THREE X SAMARITANS 'TALK MORE THAN FOOTBALL'
Based on the insight that men are 4x times more likely to talk about football than their mental health, Chelsea and its lead shirt sponsor, Three, partnered with Samaritans to help encourage conversation at a key sporting moment. Chelsea players Gary Cahill, Eidur Gudjohnsen and Jimmy Floyd Hasselbaink walked on to the pitch at Half Time alongside three lifelong fans, with the Samaritans helpline number, 116 123, clearly displayed on the back of each of their shirts. Standing in solidarity, the six men stood for a photo moment – amongst press and fans watching the game - encouraging them to #TalkMoreThanFootball. A simple execution with a powerful message.
Chelsea FC x Three X Samaritans: Talk more than Football. Emotion; Empathy