MARCH EDIT
At Stir, we believe the most insightful and creative campaigns stimulate both the conscious and subconscious mind. In a world where we are bombarded with thousands of different messages a day and absorb only a handful of these, the most successful brand campaigns need to make an emotional impact. On the last Friday of every month, we’re sharing with you our favourite 3 campaigns from the month that stirred emotion and made us feel something, whilst showcasing a clear, unquestionable, brand message that will drive people to action.
Keep scrolling to read more ⬇️
SHOCK
LULLABOMB
Charity, War Child, collaborated with Mother to produce ‘Lullabombs’ - an ‘intentionally provocative’ sleep machine that replaces lullabies with the sound of real conflict from around the world, to mark one year of the war in Ukraine. Made from repurposed landmines and with a built-in-light that projects explosions and searchlights, it prompts shock and discomfort to deliver an important message. Every child should have a good night’s sleep, but the shocking reality is 449 million children all over the world lay their heads down to destruction, devastation and violence every night.
War Child x Mother. Emotion; Shock, Image via War Child
FRUSTRATION
Durex Orgasm Gap
Armed with the insight that revealed women are four times less likely to climax during intercourse than men, Durex set to work on raising awareness on the orgasm gap. During a London screening of a football game, a stereotypically male space, they switched off the screen during the matches most ‘climactic’ moments, to mimic the frustration women feel during sex. We love this super simple tactic as it flawlessley showed, rather than told, the problem and helping to break down a serious patriarchal topic in a fun way.
Durex. Emotion; Frustration, Image via Marketing Beat
DISTRESS
Ikea Real Life Roomsets
With statistics revealing one in five Brits are worried about losing their home, and one in every 208 people in England is currently homeless, we are facing one of the most difficult economic turns of the decade and a UK housing emergency. Ikea and Shelter joined together to highlight its effect on vulnerable people by creating ‘Real Life Roomsets’ where visitors could see the cramped, damp and dingy conditions people face in poverty. Built using genuine accounts from individuals and families throughout the country, it provided a stark contrast to Ikea’s typical showrooms, enabling customers to understand the significance of the housing crisis’ significance, and more its hard-hitting consequences for people.
Ikea X Shelter. Emotion; Distress, Image via Ikea