AUGUST EDIT
At Stir, we believe the most powerful and creative campaigns stimulate both the conscious and subconscious mind. Consumers are bombarded with thousands of different messages a day and absorb only a handful of these, so brand campaigns need to make an emotional impact to drive measurable action. That’s why on the last Friday of every month, we pick 3 campaigns from the month that stirred emotion. Taking inspiration from those that gave us all the feels, and questioning those that left us feeling indifferent.
Keep scrolling to read more ⬇️
YOUNG AT HEART
Dove - Beauty Never Gets Old
Tying in with the 67th anniversary for the brand’s iconic soap bar and continuing their campaign for real beauty, Dove has championed mature consumers, blasting away ageism stereotypes and showing that beauty is timeless.
With a consumer casting callout specifically for Dove soap bar users over 60 years old, the campaign rallies against the obsession with youth in the beauty industry, featuring ten incredible older women, shredding guitars, doing yogi headstands and generally being fabulous.
Boosting it with tie-ins to the highly anticipated ‘The Bachelor’ incarnation , the ‘Golden Bachelorette’ show, it’s a reminder that you’re only as old as you feel.
Dove: Beauty Never Gets Old Emotion: Young at heart
cool, calm and collected
Lick X MAC - Mac Black 40
From Coco Chanel’s dress to Netflix’s smash hit show Wednesday, black in fashion is here to stay.
So, when trendy paint company Lick partnered with iconic makeup brand MAC, the creators of the bold lip shades went to the darkest colour in the range. Lick created ‘MAC Black 40’ paint, a limited-edition matt black wall paint, for the fearless decorator and as expected, the partnership has made waves.
An unexpected pairing of beauty products and home décor, it has us rifling through our makeup bags, seeing if there is anything we want to swatch for our next DIY projects.
Lick x MAC: MAC Black 40 Emotion: Gothic chic
EMPOWERED
International Paralympic Committee - #NotPlayingGames
With the 2024 Paris Olympics done and dusted, the media is already discussing the participants of the upcoming Paralympics. But a social campaign from the International Paralympics Committee has seen top stars posting that they won’t be participating in the 2024 Games.
However, slide across and it’s because they won’t be participating but will be ‘competing’.
Using a strong visual to challenge the differing language used by the media in comparison to the 2024 Olympics athletes, this thought – provoking campaign reinforces the drive, training and talent that all athletes have and need to compete at this level.
International Paralympic Committee: #NotPlayingGames Emotion: Empowered