SEPTEMBER EDIT

At Stir, we believe the most powerful and creative campaigns stimulate both the conscious and subconscious mind. Consumers are bombarded with thousands of different messages a day and absorb only a handful of these, so brand campaigns need to make an emotional impact to drive measurable action. That’s why on the last Friday of every month, we pick 3 campaigns from the month that stirred emotion. Taking inspiration from those that gave us all the feels, and questioning those that left us feeling indifferent.

Keep scrolling to read more ⬇️

HEARTBROKEN

CALM -  MISSED BIRTHDAYS

When you think of birthdays, fun, cake, candles and balloons are expected symbols of the occasion. But for nearly 7,000 people under the age of twenty-four, there will be no more birthdays to celebrate.

Using a balloon installation in Westfield White City to represent the age that each life was lost to youth suicide, suicide prevention charity Campaign Against Living Miserably (CALM) brought visibility to a hidden epidemic that can be steeped in stigma.

With a call-to-action care kit to help friends and families to spot the signs and employ techniques, this is a campaign we will think about for a long time.

CALM: Missed Birthdays  Emotion: Heartbroken

ANGERED

KILLED WOMEN - BLACK AND BLUE PLaques

What do Bob Marley, Agatha Christie and Charlie Chaplin all have in common? There’s a blue plaque on a building in the U.K dedicated to them.

Synonymous with marking locations where people of interest – often men – have resided or worked, Killed Women has turned the concept on its head.

Several black and blue plaques have appeared on buildings where women’s lives were brutally cut short. Commemorating the names of the victims as well as the paltry sentences that their killers received, the harrowing campaign drives home the reality of violence against women and calls attention to the horrific phenomenon and the families and futures affected by it. 

Killed Women: Black And Blue Plaques  Emotion: Angered

HORRIFIED

IKEA X SHELTER - UNWELCOME HOME

What did your dream doll’s house look like as a kid? Think perfectly crafted mini beds, tiny pots and pans and maybe even a little garden. However, for over 151,000 children in the U.K who are homeless, the reality looks very different.

IKEA has partnered with Shelter to create the ‘Unwelcome Home’ doll’s house, complete with mouldy walls, rats, dangerous wiring, cramped spaces and mattresses on the floor, based on real lived insights.

Displayed in the London Wembley, Manchester and Birmingham stores, it forces people to take a closer look at what home looks like for the future of our society, with a strong call to action to support Shelter and affect change.

IKEA X Shelter: Unwelcome Home Emotion: Horrified