DENZEL'S APPOINTS STIR PR TO FETCH THE LIMELIGHT FOR SUSTAINABLE DOG TREATS
Denzel’s, the all-natural & eco-friendly dog treats brand, has appointed Stir as their PR agency, to run their press office as the brand ramps up marketing activity following a successful investment round at the end of 2022.
Denzel’s is an innovative, high-growth challenger brand that is on a mission to meet the needs of Gen Z & Millennial pet parents, by providing high quality dog treats that are made locally in the UK & Ireland, using all natural ingredients and 100% plastic-free packaging.
Stir’s scope will see the agency drive awareness and engagement of strategic partnerships and themed product launches during seasonal moments, in line with the brand’s ambition to bring human food trends to the pet category, which has driven continued success and growth since its launch in 2018.
James Lacy, Co-Founder and Managing Director at Denzel’s, said: “We knew Stir would be a strong partner for us on account of their experience and knowledge of the pet category, but it is their understanding of human snacking and lifestyle trends that gave us the confidence they could add real value to our team and take our consumer comms to the next level.”
Polly Atherton, MD at Stir Public Relations, says: “At Stir we’re always looking for the emotional hook that will encourage a consumer to take action, so knowing Denzel’s draws upon category trends around ‘humanisation’ and the emotive nuances of owner-pet relationships, we truly believe in the direction in which it’s headed. We’re excited to get going and help stir emotion for the Denzel’s team across consumer media.”
Denzel’s joins a line-up of recent new additions to the agency’s roster, including Princess Cruises, DUNKIN Donuts and Chapel Down.