OCTOBER EDIT

At Stir, we believe the most insightful and creative campaigns stimulate both the conscious and subconscious mind. In a world where we are bombarded with thousands of different messages a day and absorb only a handful of these, the most successful brand campaigns need to make an emotional impact. On the last Friday of every month, we’re sharing with you our favourite 3 campaigns from the month that stirred emotion and made us feel something, whilst showcasing a clear, unquestionable, brand message that will drive people to action.

Keep scrolling to read more ⬇️

Surprise

olaplex: #Oladupe

A masterclass in how a strong insight and quick thinking can create a viral sensation. Via social media listening, Olaplex identified 30.4m Tiktok users were looking for copycat products using #olaplexdupe. So, it collaborated with Influencers to roll out unboxing videos showcasing a dupe of its Hair Perfector no.3 called no.160. But when viewers went to purchase the product, they were taken to the Olaplex site and surprised with a discount code for the real deal. Super smart, fun, and reaffirms its quality products are ‘undupable’.

OLAPLEX: #Oladupe. Emotion: Suprise

ASHAMED

Gilead sciences: from the margin

Gilead Sciences, a research-based biopharmaceutical company, published the world’s ‘hardest to read’ book, with its words only in the ‘margins’ of its pages. The creative was designed to shine a light on the true stories of six marginalised people who survived HIV, Hep C and Cancer to raise awareness of health inequality in the UK. A trade campaign designed to help educate and support health experts, we love how it’s taken a serious and important issue and put a creative lens on it for maximum impact.

GILEAD SCIENCES: From the margins Emotion; Ashamed

WARMING

BOVRIL X BURTON ALBION X PETER CROUCH: WARMING THE TERRACES

Genius in its simplicity. Peter Crouch has been known to drink Bovril at his games and often talks about his love of the brand on his podcast, so it’s truly authentic that Bovril partnered with him on the latest campaign. Called ‘Warming the Terraces’ it encourages football fans to try the drink at games this winter, with Bovril taking it a step further and playfully taking up sponsorship as ‘The Official Hydration Partner’ of Burton Albion.

BOVRIL X BURTON ALBION X PETER CROUCH: Warming the terraces. Emotion; Warming