NOVEMBER EDIT

At Stir, we believe the most insightful and creative campaigns stimulate both the conscious and subconscious mind. In a world where we are bombarded with thousands of different messages a day and absorb only a handful of these, the most successful brand campaigns need to make an emotional impact. On the last Friday of every month, we’re sharing with you our favourite 3 campaigns from the month that stirred emotion and made us feel something, whilst showcasing a clear, unquestionable, brand message that will drive people to action.

Keep scrolling to read more ⬇️

DISAPPOINTED

KFC STUFFING STACKER BURGER

In response to fan posts online, KFC teased a campaign across social media and OOH hinting they’d be swapping their famous fried chicken for turkey for Christmas. Only to reveal they’d heard fans and absolutely not listened - instead launching a double stacked chicken and stuffing burger. The cheeky festive twist is a cracker, as they’ve tapped into a real consumer insight and generated nationwide conversation, as a result doubling coverage for an NPD launch that is otherwise quite underwhelming.

KFC: Stuffing Stacker Burger. Emotion: Disappointed

wry

IKEA: Newsjacking

IKEA are at it again with their genius newsjacking. Balenciaga dropped its $925 towel skirt this month and immediately controversy ensued due to its hefty price tag and the fact that it’s er, a literal towel. Using the power of social media, IKEA stepped up to the plate and recreated the look, posting its lookalike product for just £16. The cheeky tactic isn’t a new one from IKEA, but shows brands with quick thinking (and a bit of bravery) can generate mass awareness for next to nothing.

IKEA: Newsjacking Emotion; Wry

nostalic

JD SPORTS: The Bag for life

Whilst championing plastic might seem madness, it’s exactly what JD Sports has done for its new festive campaign; commemorating the 25-year legacy of JD's iconic drawstring plastic bags. Deeply embedded in British youth culture, the bag is spotlighted as the original "bag for life” and features famous faces like Kano, Central Cee, Joy Crooks, and Chunkz. Reeking of nostalgia, it brings us straight back to the school PE changing room with that unmistakeable ruffle of the plastic bags. Not your traditional festive campaign, we applaud its originality.

JD SPORTS: The bag for life. Emotion; Nostalgic