They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3
“I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill
“I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT
“They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins
“Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee
“Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter
They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3 “I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill “I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT “They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins “Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee “Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter
TROPICANA
BRIEF
Create a PRable sampling moment that strengthens Tropicana’s saliency at breakfast and reminds consumers of its value. Align with the integrated brand platform, Bright Starts for Tough Days.
EMOTIONAL TRIGGER
Kids wake up with a sense of optimism; they don’t have responsibilities, life admin or work weighing them down. By encouraging consumers to Be More Kid, we would be able to create associations between Tropicana and positivity in the mornings.
OPPORTUNITIES TO STIR
We commissioned research revealing what adults miss about being a kid: more than half admitted they’ve lost their sense of fun with age. Tapping into consumer nostalgia, we installed the UK’s Biggest Bed at King’s Cross station the day before the Easter BH weekend, for adults and kids to jump on then take a sip of the brand’s newest juice flavour, Strawberry and Banana.
RETURN ON EMOTION
4,000
Samples distributed during the event
203
Jumpers throughout the day, averaging one new jump every 2 minutes
12
Pieces of national coverage, including 11 nationals, 20 key media attended
More work
DUNKIN’
Creating a news worthy moment and building brand awareness
KitKat
Supporting key sales period
princess cruises
Driving awareness and consideration