They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3

“I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill

“I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT

“They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins

“Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee

“Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter

They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3 “I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill “I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT “They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins “Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee “Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter

BARD ON THE BUS

BRIEF

Create an editorially-led PR campaign that challenges negative stereotypes and preconceptions about bus travel and encourages people around the UK to consider catching the bus.

EMOTIONAL TRIGGER

People are living more singular lives than ever before. ’The commute’ is the original place for finding connection with those around you, and buses are still pillars of communities across the UK. 

OPPORTUNITIES TO STIR

Consumer research to quantify loss of community and small talk in UK towns/cities & role of public transport.

Case studies were sourced of incredible stories of ‘connection’ across the business, from staff to commuters.

Talent partnership with George the Poet to write poem inspired by research findings & real life ’connection’ case studies, feature in film & post on his socials.

A hero music video-style film was produced of George performing his ‘Ode to the Bus’ & featuring real-life case studies of FB staff and commuters, which was then supported with paid boosting across social.

Engaged a psychologist expert, Dr. Tara Quinn, to comment on the research & provide tips to improve small talk.

Conducted radio day featuring our expert and regional spokespeople representing the 6 x key business units.