“I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill
“They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins
“I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT
“Stir is so much more than an ‘agency’. Your ability to achieve great things whilst having fun and being kind is a rare and beautiful thing. Don’t lose it.” – Florence, Former long-time Stirrer
“They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3
“Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter
“Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee
THE OBJECTIVE
LAUNCH SNOOP DOGG’S ‘CALI BY SNOOP’ WINE BRAND IN THE UK
Execute a disruptive PR idea that engages low involved wine drinkers in London & Manchester, making a splash across social and with earned coverage, all whilst telling the Cali by Snoop brand story.
THE INSIGHT
Wine, like rap music, makes you feel something when exposed to all the right notes. By fusing the worlds of rap and wine we would be able to tell the brand story in and engaging and authentic way.
OUR JOB
Plan and execute an activity to engage low involved wine consumers in London and Manchester and drive strong coverage and social reach.
We needed to launch the brand in a disruptive way that would drive awareness of Cali by Snoop in the UK market and really make a splash.
STIRRING EMOTION
Drive a sense of excitement and intrigue around Snoop Dogg’s new wine product, encouraging trial with our key target audience; socially active urbanites.
THE STIR WAY
#WaitForTheDrop
We went for a content-first approach, engaging 6 of the hottest up and coming rappers from Manchester, gifting them bottles of Cali Red and capturing hero content of them performing a rap cypher with Snoop-inspired lyrics. The content was then shared across social and pitched to media, before culminating in a live music event in Shoreditch
Impact and implications
Output
233m+
Total social reach, from 133 organic social shares
Outtake
100%
CTA & branded asset inclusion in earned coverage
Outcome
90+
The #WaitForTheDrop event allowed us to drive liquid on lips for consumers, press & influencers, with 93+ attendees to our Shoreditch event
