AUGUST EDIT
At Stir, we believe the most insightful and creative campaigns stimulate both the conscious and subconscious mind. In a world where we are bombarded with thousands of different messages a day and absorb only a handful of these, the most successful brand campaigns need to make an emotional impact. On the last Friday of every month, we’re sharing with you our favourite 3 campaigns from the month that stirred emotion and made us feel something, whilst showcasing a clear, unquestionable, brand message that will drive people to action.
Keep scrolling to read more ⬇️
THOUGHTFUL
WWF’S BRAND “X”TINCTION
There’s been endless conversation around changes to Twitter this year, with this month’s focused on the retirement Twitter’s bird logo. Enter WWF, who cleverly used this cultural moment to raise awareness on the very real issue of extinction. A single picture showed the evolution of Twitter’s bird logo via a timeline ending with an “X” and the caption “Protect our wildlife, before it’s too late”. Powerful in in its simplicity, we love how the story is clearly told with one glance and hijacks a corporate moment for the benefit of good.
WWF: ‘X’tinction’ Emotion: Thoughtful
INSPIRED
ALDI’S ‘GET A PROPER RAISE’
At Stir we think a good pun is the industry’s bread and butter…😉 So we’re not shy to admit that Aldi’s new OOH campaign, which features a giant loaf of bread “rising” out of a billboard with the bakery-inspired copy “Get a proper raise” tickled us. Targeting jobseekers, Aldi aims to recruit over 1,700 workers by the end of 2023 as it continues its rapid expansion plans. A great example of “corpsumer” PR, we saw this trending all over LinkedIn; showing that there are clever, fun ways to take a business story and drive conversation to reach the right people.
Aldi’s: Get a proper raise. Emotion; Inspired
LOL
OSCAR MAYER’S HOT DOG STRAWS
Last year, a video of a man who fashioned a “hot dog straw” and then drank beer through it went viral across social media. Today it has over 400,000 likes on Instagram and 9.4bn views on TikTok. Oscar Mayer a year on, pays homage to this “key moment in hot dog history” with a limited run of its very own hot dog straws mirroring the size and colour of the original. Available via its website, unsurprisingly the straws have been selling like hot… dogs. The campaign taps into a cultural moment and has fun whilst doing it, showing that you don’t have to spend big $ to drive impact and relevance for your brand.
Oscar Mayer: Hot Dog straw. Emotion; LOL