THINGS GET SWEET AT STIR AS IT WINS PR BRIEF FOR DUNKIN' UK
QFM Group, one of the UK’s leading multi-brand franchise businesses with a portfolio of over 130 locations, has secured Stir PR’s support for its Dunkin' consumer PR business.
As its newly retained PR agency, Stir will support QFM Group's Dunkin' business in the UK, specifically across North West London later this year via press office and campaign work through traditional, digital, and influencer engagement.
With more than 13,300 restaurants in nearly 40 global markets, Dunkin’ – which is part of the Inspire Brands family – is extending the love in the UK with a host of new stores in London so even more people can experience the brand’s delicious menu of coffee, hot and iced, frozen beverages, donuts and savoury treats.
“From the initial call we had with the Stir team, their energy and enthusiasm was evident and as we continued through the process, their strong strategic framework, creative response to our brief and passionate delivery had us excited. We were looking for a PR agency that not only demonstrated a fresh approach to our comms, but would be an integral partner in our ambitious growth journey. Not only was Stir’s response disruptive, audience-and-insight driven and aligned with our tone of voice, there was immediate chemistry with the team. A collaborative relationship is forming and the UK will definitely hear about it! ” says Arjun Patel, Director at QFM Group.
Polly Atherton, MD at Stir Public Relations, says: "We are thrilled to be working with QFM Group’s Dunkin’ team and to join them on such an exciting growth journey. We’re looking forward to building awareness of the brand and injecting it into the everyday routines of consumers here in the UK, and having a lot of fun – and one or two Boston Crèmes – in the process!
Stir Public Relations has just been crowned one of Campaign’s 100 Best Places to Work, and the latest win joins the agency’s roster of clients, which includes Chapel Down, Taco Bell, Chicken Shop, Boost Drinks, Tommee Tippee, Treasury Wine Estates and Vital Proteins.