MARCH EDIT

At Stir, we believe the most powerful and creative campaigns stimulate both the conscious and subconscious mind. Consumers are bombarded with thousands of different messages a day and absorb only a handful of these, so brand campaigns need to make an emotional impact to drive measurable action. That’s why on the last Friday of every month, we pick 3 campaigns from the month that stirred emotion. Taking inspiration from those that gave us all the feels, and questioning those that left us feeling indifferent.

Keep scrolling to read more ⬇️

relief

Kahlua x St Patrick’s Day

As expected, there was an abundance of St Patrick’s Day ads; of course, Guinness was up there with its Jason Momoa cut. But for us, the one that stood out was delivered by Kahlua. Knowing that 30% of its consumers feel obligated to order a beer on St. Patrick's Day, even when it's not what they want, Kahlua chose to show you can order that classic black and creamy drink but in the form of an Espresso Martini. Very clever of the brand to tap into the market of non-Guinness drinkers who love to celebrate St Patrick’s Day, enabling them to celebrate the occasion.  

Kahlua: St Patrick’s Day Emotion: Relief 

humbled

Assume That I Can x National Down Syndrome Day

Coordown prompts you to challenge your own prejudice. We see actor, model, and advocate Madison Tevlin as she defies teachers, bartenders, and parents to prove that she is capable of far more than they think. The campaign highlights how dangerous assumptions can be, especially in the case of people with Down Syndrome, in that if you assume people can’t then they won’t - but flip that way of thinking and they have the support to achieve even the most unexpected of goals. This type of work has the power to make societal shifts which really can change people's lives.

Assume That I Can: National Down Syndrome Day Emotion: Humbled

alarmed

Muschicraft x Most Illegal Beer In The World

This ad catches not only the attention of beer lovers but also those working for social justice, as it highlights gender disparities across the globe. Muschicraft released “The Most Illegal Beer” that defies laws from over 50 countries, solely because it’s brewed by women. The campaign showcases which stages of the brewing process are illegal and calls out said countries including Russia, Uruguay, Italy, Sri Lanka, Madagascar, and the USA. This beer serves as a stark reminder that gender inequality STILL remains a pressing issue in 2024.

Muschicraft: Most Illegal Beer In The World Emotion: Alarmed