Busting Common Misconceptions in PR

Written By Guest User

In this short video, Stir’s senior leadership challenge assumptions made about PR, discussing the ways it can shape organisational narratives and foster meaningful connections for brands.

“PR isn't solely reserved for mammoth corporations with hefty budgets”  says Polly Atherton, Managing Director

Alishia Chitolie, Director, says PR requires patience “It isn’t about viral fame; to build brand equity, PR should take a long-term strategic approach.”  

“PR can be measured effectively to show commercial value” says Anna Craven, Associate Director. She provides more insight into Stir’s unique measurement framework for brand partners. 

Richard Thairdt, Head of Creative, challenged the notion of “PR as a bolt-on” underscoring its integral role in comprehensive brand strategies, and how it can even be the lead creative for a campaign.

And finally, “PR isn’t just about media relations” says, Jessica Bottomley, Senior Account Director & Client Services Lead.

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