january EDIT

At Stir, we believe the most powerful and creative campaigns stimulate both the conscious and subconscious mind. Consumers are bombarded with thousands of different messages a day and absorb only a handful of these, so brand campaigns need to make an emotional impact to drive measurable action. That’s why on the last Friday of every month, we pick 3 campaigns from the month that stirred emotion. Taking inspiration from those that gave us all the feels, and questioning those that left us feeling indifferent.

Keep scrolling to read more ⬇️

hunger

Domino’s X Heat Suit

A PR stunt that is on-brand, delivers a key message, all while being a bit of fun. Domino’s jumped on something us Brits love to talk about… THE WEATHER! Taking its trusted pizza delivery bag technology it created the ultimate winter warmer, in the form of a Heat Suit. With everyone talking about the freezing temperatures, it was a topical, light-hearted story that the national press subsequently featured widely. Quick, clever and executed to perfection.

Domino’s: Heat Suit Emotion: Hunger

alarmed

The Ben Kinsella Trust X Don’t Stop Your Future

A solid example of how a powerful message can be conveyed in a single photo. The Ben Kinsella Trust partnered with Idris Elba to call for machetes and 'zombie killer' knives to be banned by the government following record numbers of knife murders last year (the highest since 1940s). Elba stood beside 282 sets of folded clothes, representing the victims, grabbing the attention of consumers as well as those in power. It reminds us of Water Aid back in 2017 who showed how many children died from dirty water every year with 800 colourful buckets of water by Tower Bridge.

The Ben Kinsella Trust: Don’t Stop Your Future Emotion; Alarmed

underwhelmed

Hendrick’s X Hendrick’s Gym

For Dry January, Hendrick’s Gin decided to re-brand to Hendrick’s Gym for the month. Now we love a pun, and its undeniably Hendrick’s “quirkiness” but considering Hendrick’s don’t have an alcohol-free alternative, it feels a strange space for them to play in. It can be done well (we rated Tito’s Vodka content-led campaign last year) but the development of five drinks-inspired exercises to aid those taking a break from booze this month, and some branded water bottles feel a little ordinary for such an extraordinary brand.

Hendrick’s: Hendrick’s Gym Emotion; Nostalgic