february EDIT
At Stir, we believe the most powerful and creative campaigns stimulate both the conscious and subconscious mind. Consumers are bombarded with thousands of different messages a day and absorb only a handful of these, so brand campaigns need to make an emotional impact to drive measurable action. That’s why on the last Friday of every month, we pick 3 campaigns from the month that stirred emotion. Taking inspiration from those that gave us all the feels, and questioning those that left us feeling indifferent.
Keep scrolling to read more ⬇️
passionate
Fuji Tourism Board X plant a coral bouquet
We saw plenty of Valentine’s Day campaigns this year. Some that hit the mark and some that didn’t (we’re looking at the tired ‘name a creepy crawly after your ex’ campaigns – arguably a little bit toxic and out of date now?). But the Fuji Tourism Board offered couples a sustainable gifting option for Valentine’s Day where you could buy a “coral” bouquet for loved ones, planted on one of the archipelago’s reefs. Incredibly simple and perhaps not the most creative, but this eco-friendly alternative nailed its key message as being a sustainable tourism destination and tapped into holidaymakers’ passion for the environment.
Fiji Tourism Board: Plant A Coral Bouquet Emotion: Passionate
hyped
ECHO FALLS X NEWSJACKING
With the hype around the SuperBowl at an all-time high thanks to a certain country singer, Echo Falls jumped on the zeitgeist with a limited-edition bottle of wine featuring labels designed to demystify American Football buzzwords, including ‘Tight end’, ‘Kickoff’, ‘Blitz’ and ‘Touchdown’. Beyond being quick and timely, we love that Echo Falls used a media-grabbing moment to capitalise on earned media, and undoubtedly spoke to their target audience - Swifties in their early 20s-30s to provide them with a playful PR moment that genuinely speaks to their interests.
Echo Falls: News Jacking SuperBowl Emotion: Hyped
shocked
Netflix X Griselda
Was it bad or was it bold of Netflix to send a lorry seemingly snorting narcotics, down the streets of Paris? We’re still divided, but a bit of planned controversy feels like the right tactic for a show likened to Narcos. Every streaming service wants people talking about their new programme and this had talkability in spades, with the creative, albeit odd, idea clocking over 3,763,115 impressions, despite being up for only two days on the likes of X (TikTok). Not everyone was a fan of this ‘on the nose’ (sorry) stunt, calling it “distasteful and lacking subtlety”. But it scored over 20.6m views in its first week, making it the top-watched show in over 89 countries, so perhaps it’s just genius? Bold sometimes pays.
Netflix: Griselda Emotion: Shocked