To make sure Wolf Blass was the most memorable, most stand-out sponsor of the ICC Men’s Cricket World Cup. And to enhance the fans’ experience before, during and after the event.
Cricket is famously a lengthy affair. And while fans love that, they don’t love disruption to play. They’re also a captive audience for hours, days, sometimes weeks. Our client would have multiple times to engage and resonate with them during this event.
THE STIR WAY:
We launched a mascot – ‘Wolf The Eagle’ – to keep the pitch free of interruptions and drive media coverage beforehand. We entertained fans with a ‘Finding Wolf’ Gigapixel photo competition hosted on the Telegraph online. Then came The Chase – a ticketed sensory wine experience with guest appearances from cricketing legends Nick Knight, Charlotte Edwards and Michael Clarke.
THE HEADLINE RESULTS:
Wolf Blass undoubtedly emerged as the #1 sponsor with NATIONAL COVERAGE REACHING OVER 130 MILLION – a staggering 85% OF THAT COVERAGE INCLUDED A BRANDED IMAGE too. We engaged thousands of fans that entered the ‘Finding Wolf’ competition. Tickets to The Chase’s opening sold out and a further 10K FANS visited the event following the talk.