“I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT
“Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee
“They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3
“Stir is so much more than an ‘agency’. Your ability to achieve great things whilst having fun and being kind is a rare and beautiful thing. Don’t lose it.” – Florence, Former long-time Stirrer
“Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter
“They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins
“I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill
THE OBJECTIVE
Be at the beginning of the collagen trend in the UK.
Vital Proteins is the no.1 collagen brand in the US, with Jennifer Anniston as its Chief Creative Officer. Launching in the UK & IRE it had the opportunity to seize the top spot here too.
Image copyright Vital Proteins.
Image copyright Vital Proteins.
Image copyright Vital Proteins.
THE INSIGHT
Ingestible collagen was a new concept for the market, with little knowledge of what it does or how to use it.
OUR JOB
We knew that once our target audience felt the benefits of Vital Proteins, it would become a go-to. But we needed to educate and entice them first.
STIRRING EMOTION
Feeling the benefits of collagen is like being a part of an amazing secret club.
THE STIR WAY
Hijacking the Zoom trend for a virtual 101 on Collagen.
We invited top beauty influencers and editors to an intimate conversation with Vital Proteins’ founder Kurt Seidensticker followed by a 101 on collagen with the brand’s Head of Education. Each guest had breakfast delivered featuring collagen infused items, Vital Proteins product and, of course, coffee.
Impact and implications
Output
43
pieces of editorial coverage, including 11 nationals. 20 key media attended.
Outtake
204M
editorial reach, with an EAV of over £850million.
Outcome
32%
market share in Boots after just three months.
