THE OBJECTIVE
Own the British picnic to drive talkability for The Uncommon.
Tasked with building greater brand awareness and consideration of The Uncommon during the summer months, we needed to tap into our target audience’s new social MO.
“I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill
“I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT
“They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3
“They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins
“Stir is so much more than an ‘agency’. Your ability to achieve great things whilst having fun and being kind is a rare and beautiful thing. Don’t lose it.” – Florence, Former long-time Stirrer
“Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee
“Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter
THE OBJECTIVE
Own the British picnic to drive talkability for The Uncommon.
Tasked with building greater brand awareness and consideration of The Uncommon during the summer months, we needed to tap into our target audience’s new social MO.
THE INSIGHT
With travel still hampered by COVID-19 restrictions, Londoners would make the city’s parks their new social playgrounds.
OUR JOB
To build awareness and consideration through a disruptive execution that gets product into hands, drives brand affinity and of course is super ‘grammable too.
STIRRING EMOTION
Invite everyone in to discover what makes being uncommon such a joy.
THE STIR WAY
Dial-a-Picnic with The Uncommon.
Bringing the brand’s ‘quintessential with quirk’ personality to life, we wanted to entertain and treat our target audience. We partnered with Grape & Fig to produce uncommon picnics, which consumers could win using WhatsApp. Cue a brass band, iconic lawn games, an epic spread, and canned wine aplenty.
Impact and implications
Output
26.4M
total reach across social and editorial coverage.
Outtake
50+
pieces of user generated coverage.
Outcome
600
entries to the competition from consumers.