“They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3
“They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins
“I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill
“Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee
“Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter
“I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT
“Stir is so much more than an ‘agency’. Your ability to achieve great things whilst having fun and being kind is a rare and beautiful thing. Don’t lose it.” – Florence, Former long-time Stirrer
THE OBJECTIVE
Position Tommee Tippee as the brand for mum on her feeding journey.
Tommee Tippee created two content streams ripping up the rulebook on what feeding your baby looks like. Where we stepped in was to elevate this from a brand campaign to national news, to drive conversation and make mums feel seen.
Image copyright Tommee Tippee.
Image copyright Tommee Tippee.
Image copyright Tommee Tippee.
Image copyright Tommee Tippee.
THE INSIGHT
91% of mums believe their emotional, mental and physical health went unacknowledged while feeding their baby.
OUR JOB
The Boob Life and Spill the Milk IGTV content pieces featured real mums and their real experiences. We needed to take this content and make it relevant for a national audience.
STIRRING EMOTION
Empower mums with a platform to voice their challenges and right to own their feeding choices.
THE STIR WAY
Amplifying the voice of real mums and real women.
A three-pronged approach positioning Tommee Tippee as the conduit for real conversation:
Impact and implications
Output
1B
people reached via press from national, lifestyle and parenting media, with over 600+ brand mentions.
Outtake
84%
of coverage included a link to the brand video, content series and/or campaign imagery.
Outcome
566%
uplift in visits to Tommee Tippee website during campaign period.
