While a trusted feeding brand, we needed to cement Tommee Tippee’s expertise in the area of sleep too.
Conflicting advice combined with sleep deprivation is a pretty stressful combination. Parents needed interactive and personal advice they can trust, from a brand they can trust too.
THE STIR WAY:
We worked with Tommee Tippee to create SleepFest – a one-day festival of workshops, entertainment and education. Childcare was provided in dedicated safe spaces, while mum and dad learned how to make calming scent sprays and created comforting nursery posters. Parents could also ask questions and chat candidly with parenting gurus including Rosie Ramsey and sleep expert Kathryn Dowling, thanks to live Q&As throughout the day.
THE HEADLINE RESULTS:
We wanted our client to become the authority on sleep for new parents. An 83% CATEGORY SHARE OF VOICE after the event showed us we nailed that. BOTH SESSIONS SOLD OUT, which meant that our partner charity The Lullaby Trust also benefited FROM 50% OF THE TOTAL TICKET SALES too. All the feels.