Work

The Uncommon

OUR JOB?

To position the brand as the UK’s first choice in canned sparkling wine.

THE RESEARCH:

Insights told us that our target customers – millennials – align themselves with drinks brands that don’t just taste good but do good too.

THE STIR WAY:

We knew this wasn’t just about getting the brand out there. It was about telling The Uncommon’s story. That meant communicating the brand’s premium wine craftsmanship and its commitment to sustainable production via consumer and national press outreach.

THE HEADLINE RESULTS:

To say demand grew would be an understatement. Because it doubled. Our client’s sell-out vintage led to A NATIONWIDE LISTING WITH M&S for 2020. And DOUBLING THE UNCOMMON’S PRODUCTION run. Cheers indeed.

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