To break down those barriers and recruit a younger audience for the brand, while launching its new Soleo Collection.
Millennials treat brands like personal relationships. They value honesty and want more than just the transactional – expecting unique and exclusive experiences too.
THE STIR WAY:
This was never going to be a textbook launch. We had to forge trusting, insider relationships too. Taking experiential PR to the next level, we hosted The Glenrothes Honesty Bar pop-up in London. Here, guests tried the new collection – and after some mindful merriment, named their own price.
THE HEADLINE RESULTS:
Our press office secured coverage that reached 5 MILLION PEOPLE,which meant tickets to The Glenrothes Honesty Bar SOLD OUT IN JUST 11 MINUTES.