“I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT
“Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter
“I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill
“They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3
“Stir is so much more than an ‘agency’. Your ability to achieve great things whilst having fun and being kind is a rare and beautiful thing. Don’t lose it.” – Florence, Former long-time Stirrer
“They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins
“Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee
THE OBJECTIVE
Make young people around the world see tacos everywhere for National Taco Day
What is the biggest day in the Taco Bell calendar is for many in the UK, just another Monday. So our friends at Taco Bell challenged us to get young people from across the UK, talking about tacos on National Taco Day.
THE INSIGHT
We know young people love what’s exclusive, what their favourite influencers are repping and most of all free food!
OUR JOB
Create a national news story to announce the giveaway of free tacos simply by ‘texting a taco emoji for a free taco’ via What’sApp, grabbing the attention of media and young consumers alike.
STIRRING EMOTION
Your average Monday is crap, but this is no average Monday, Taco Bell wants you to celebrate National Taco Day this year and enjoy the joy a delicious FREE Crunchy Taco can bring!
THE STIR WAY
Taste the Emoji – Turn a taco emoji into a free taco this National Taco Day
Taco Bell® gave free tacos to the nation to celebrate National Taco Day on Monday 4th October.
By simply WhatsApping the taco emoji to a preset number, taco lovers could exchange their emoji for the real thing. Available at all 71 UK restaurants.
In addition for those eager taco fans in London, the first 100 fans who visited the London Baker Street restaurant, received their free Crunchy Taco from none other than YouTuber and social media favourite, Chunkz!
Impact and implications
Output
34
pieces of coverage secured across 1 national, 26 regionals and 7 consumer & trade titles.
Outtake
171m
online media readership, 34 website links, 100% brand image inclusion and 89% included a spokesperson quote.
Outcome
7,000
free tacos were handed out to customers on National Taco Day 2021, on average 100 free tacos per store.
