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S.Pellegrino

THE OBJECTIVE

Drive talkability for S.Pellegrino’s annual Young Chef competition.

How do we build on S.Pellegrino’s Young Chef competition with the added mission of celebrating the brand’s 120th Anniversary?

THE INSIGHT

Chefs aren’t just wildly competitive, they’re also incredibly influential, so getting on side with them is crucial when it comes to sales listings.

OUR JOB

Create positive, empowering relationships for our client with the chefs of tomorrow by encouraging and supporting them today.

STIRRING EMOTION

Tap into their desire to win by providing them with a platform to excel.

THE STIR WAY

A show-stopping competition.

We borrowed equity from a series of high-profile chefs and produced a MasterChef-style competition moment, hosted by Giles Coren. Showstopper creations were created by entrants and judged by an esteemed panel of globally renowned chefs.

Impact and implications

Output

45

pieces of editorial coverage.

Outtake

172

UK entries, which was a new record for the competition.

Outcome

NEW

listings secured with top British restaurants.

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Miele

Inspiring an influential fashionista tribe