THE OBJECTIVE
Drive talkability for S.Pellegrino’s annual Young Chef competition.
How do we build on S.Pellegrino’s Young Chef competition with the added mission of celebrating the brand’s 120th Anniversary?
THE INSIGHT
Chefs aren’t just wildly competitive, they’re also incredibly influential, so getting on side with them is crucial when it comes to sales listings.
OUR JOB
Create positive, empowering relationships for our client with the chefs of tomorrow by encouraging and supporting them today.
STIRRING EMOTION
Tap into their desire to win by providing them with a platform to excel.
THE STIR WAY
A show-stopping competition.
We borrowed equity from a series of high-profile chefs and produced a MasterChef-style competition moment, hosted by Giles Coren. Showstopper creations were created by entrants and judged by an esteemed panel of globally renowned chefs.
Impact and implications
Output
45
pieces of editorial coverage.
Outtake
172
UK entries, which was a new record for the competition.
Outcome
NEW
listings secured with top British restaurants.
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