THE OBJECTIVE
Drive talkability for S.Pellegrino’s annual Young Chef competition.
How do we build on S.Pellegrino’s Young Chef competition with the added mission of celebrating the brand’s 120th Anniversary?
“Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter
“I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT
“Stir is so much more than an ‘agency’. Your ability to achieve great things whilst having fun and being kind is a rare and beautiful thing. Don’t lose it.” – Florence, Former long-time Stirrer
“They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3
“Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee
“They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins
“I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill
THE OBJECTIVE
Drive talkability for S.Pellegrino’s annual Young Chef competition.
How do we build on S.Pellegrino’s Young Chef competition with the added mission of celebrating the brand’s 120th Anniversary?
THE INSIGHT
Chefs aren’t just wildly competitive, they’re also incredibly influential, so getting on side with them is crucial when it comes to sales listings.
OUR JOB
Create positive, empowering relationships for our client with the chefs of tomorrow by encouraging and supporting them today.
STIRRING EMOTION
Tap into their desire to win by providing them with a platform to excel.
THE STIR WAY
A show-stopping competition.
We borrowed equity from a series of high-profile chefs and produced a MasterChef-style competition moment, hosted by Giles Coren. Showstopper creations were created by entrants and judged by an esteemed panel of globally renowned chefs.
Impact and implications
Output
45
pieces of editorial coverage.
Outtake
172
UK entries, which was a new record for the competition.
Outcome
NEW
listings secured with top British restaurants.