When it comes to the worlds of art and spirits, it can feel like an exclusive club. We wanted to show that our client No.3 could open up those doors for them, and give them access to great design as well as great gin.
Our target audience weren’t just drinkers, but design curators and art aficionados too. They drink with their eyes as much as their mouths.
THE STIR WAY:
We collaborated with Fy! during London Design Festival to create limited edition No.3 Gin prints and with artist Emma Jane Palin to host an Instagram Live workshop.
THE HEADLINE RESULTS:
Our collaborations secured coverage with exactly our target audience – from COUNTRY & TOWNHOUSE TO STELLA MAGAZINE AND STYLIST.
We also had THOUSANDS OF ATTENDEES join in Emma Jane’s workshop with our client’s gin as the artist’s subject and muse.