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No.3 Gin

THE OBJECTIVE

Transform a British gin into a design-led lifestyle brand.

No.3 Gin had a makeover. With its trendy new bottle and platform, The Art of Perfection, it was keen to engage a younger, millennial drinker. Enter Stir, to help No.3 build brand fame and cultural relevance.

THE INSIGHT

When it comes to the worlds of art and spirits, it can feel like an exclusive club.

OUR JOB

To show that No.3 could open those doors and give millennial customers access to great design as well as great gin.  

STIRRING EMOTION

Harness No.3 Gin’s art credentials to create a creative, inclusive community.

THE STIR WAY

Beauty and the bottle.

We kicked off with a three-year sponsorship as official spirit of London Design Festival, placing the brand in the design world and providing a platform for consumer events, including a collaboration with homeware brand Fy! and more recently a curated Design Panel as part of the V&A’s Speaker Series.

Impact and implications

Output

131

pieces of coverage and 39 journalists hosted across assorted events.

Outtake

345M

reach, representing a 121% uplift in lifestyle coverage (versus FY20) as opposed to drinks specialists.

Outcome

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Increased awareness for No.3 and sales of its Vesper Martini launched by Stir, resulted in a permanent listing with John Lewis.

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