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Lindeman’s

THE OBJECTIVE

Raise awareness of Lindeman’s carbon neutral status.

Lindeman’s became the world’s first carbon neutral wine brand, which was definitely worth celebrating. It needed to be done in a way that was exciting for consumers and media, while staying true to its green credentials.

THE INSIGHT

The brand’s target audience live in busy cities, detached from nature and surrounded by carbon emissions aplenty.

OUR JOB

Leverage Lindeman’s carbon-neutral status in a fun and visual way, capturing the hearts of our consumers and enhancing their communities.

STIRRING EMOTION

Bring beauty – and cleaner air – to wine-drinking communities in need of both.

THE STIR WAY

Carbon-absorbing street art.

We partnered with renowned artists to create murals in London and Bristol, using clever, carbon-absorbing paint from Graphenstone. The eye-catching designs popped up for 24 hours, wowing passers-by and starting conversations around Lindeman’s carbon neutral status as the murals soaked up carbon from the city air.

Impact and implications

Output

16

pieces of press coverage across national, regional and lifestyle titles, incl. 1/4 page in The Telegraph.

Outtake

4M

reach of media coverage, with 100% positive sentiment and 100% including the street art photography.

Outcome

1.3kg

of carbon to be absorbed by the murals over their lifetime.

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