“I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill
“Stir is so much more than an ‘agency’. Your ability to achieve great things whilst having fun and being kind is a rare and beautiful thing. Don’t lose it.” – Florence, Former long-time Stirrer
“Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter
“They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3
“I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT
“Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee
“They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins
THE OBJECTIVE
Raise awareness of Lindeman’s carbon neutral status.
Lindeman’s became the world’s first carbon neutral wine brand, which was definitely worth celebrating. It needed to be done in a way that was exciting for consumers and media, while staying true to its green credentials.
THE INSIGHT
The brand’s target audience live in busy cities, detached from nature and surrounded by carbon emissions aplenty.
OUR JOB
Leverage Lindeman’s carbon-neutral status in a fun and visual way, capturing the hearts of our consumers and enhancing their communities.
STIRRING EMOTION
Bring beauty – and cleaner air – to wine-drinking communities in need of both.
THE STIR WAY
Carbon-absorbing street art.
We partnered with renowned artists to create murals in London and Bristol, using clever, carbon-absorbing paint from Graphenstone. The eye-catching designs popped up for 24 hours, wowing passers-by and starting conversations around Lindeman’s carbon neutral status as the murals soaked up carbon from the city air.
Impact and implications
Output
16
pieces of press coverage across national, regional and lifestyle titles, incl. 1/4 page in The Telegraph.
Outtake
4M
reach of media coverage, with 100% positive sentiment and 100% including the street art photography.
Outcome
1.3kg
of carbon to be absorbed by the murals over their lifetime.
