THE OBJECTIVE
Turn the launch of Kanye West’s new album into an experience.
We were given just eight hours’ notice to realise the creative vision of one of the world’s biggest artists. Our kind of brief!
THE INSIGHT
For Kanye West’s fans (and stans), his album drops are disruptive, cultural moments to be experienced together, globally.
OUR JOB
Bring West’s 24-hour live stream to a busy, cool London neighbourhood to build anticipation ahead of his album drop. And pull it off within an eight-hour timeframe…
STIRRING EMOTION
Help Londoners be a part of a global, yet intimate, Kanye experience.
THE STIR WAY
Streaming live from Shoreditch.
We tapped into our black book of contacts and secured Box Park, Shoreditch – a high-footfall London location with cool credentials – and had the live production, video team and photographer in place in time for Kanye’s 3am launch of his artistic installation.
Impact and implications
Output
12
screens across Shoreditch streamed the action
Outtake
24
hours of live streamed content, direct from the US
Outcome
350+
people watched the action during the live stream
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