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Kanye x Donda

THE OBJECTIVE

Turn the launch of Kanye West’s new album into an experience.

We were given just eight hours’ notice to realise the creative vision of one of the world’s biggest artists. Our kind of brief!

THE INSIGHT

For Kanye West’s fans (and stans), his album drops are disruptive, cultural moments to be experienced together, globally.

OUR JOB

Bring West’s 24-hour live stream to a busy, cool London neighbourhood to build anticipation ahead of his album drop. And pull it off within an eight-hour timeframe…

STIRRING EMOTION

Help Londoners be a part of a global, yet intimate, Kanye experience.

THE STIR WAY

Streaming live from Shoreditch.

We tapped into our black book of contacts and secured Box Park, Shoreditch – a high-footfall London location with cool credentials – and had the live production, video team and photographer in place in time for Kanye’s 3am launch of his artistic installation.

Impact and implications

Output

12

screens across Shoreditch streamed the action

Outtake

24

hours of live streamed content, direct from the US

Outcome

350+

people watched the action during the live stream

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