To amplify Buxton’s message of ‘Don’t Give Up, Rise Up’ among athletes participating in the London Marathon, as well as use the momentum and reach of the iconic event to inspire many others to participate in the sport.
26.2 miles is one hell of a run. And without the encouragement and cheers of spectators along the route, it would feel even longer. Insights told us that athletes wanted to feel like they were part of something amazing. Even if all they had on race day was their phone and a bottle of Buxton.
THE STIR WAY:
What if we could make the route itself the thing that inspired and encouraged athletes? We partnered with Strava artist Anthony Hoyte and influencer Joshua Patterson and used the virtual marathon route to spell out ‘RISE UP’. Seven sport and wellness influencers created supporting content showing how they rose up to get to the start line too.
THE HEADLINE RESULTS:
Editorial coverage of the campaign reached 79+ MILLION, while Joshua’s Instagram post saw an ER OF 6.49% AND REACH OF 3.2M – one of his best performing ever.