“I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT
“They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3
“I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill
“They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins
“Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee
“Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter
“Stir is so much more than an ‘agency’. Your ability to achieve great things whilst having fun and being kind is a rare and beautiful thing. Don’t lose it.” – Florence, Former long-time Stirrer
THE OBJECTIVE
Elevate a brand’s sponsorship of a sporting event that can’t happen.
The 2020 marathon was always going to be a bit different. Without crowds of spectators, its sponsors had to work a little harder to get noticed. That’s when Buxton called us…
Image copyright PA.
Image copyright PA.
Image copyright PA.
THE INSIGHT
Without the encouragement, buzz and cheers of spectators, athletes would feel every one of those 26.2 miles.
OUR JOB
To amplify Buxton’s ‘Don’t Give Up, Rise Up’ messaging to athletes participating virtually and use the momentum and reach of the iconic event to inspire others to participate.
STIRRING EMOTION
A call to arms to support and create belonging in new, remote ways.
THE STIR WAY
What if the route itself was the thing to inspire and encourage athletes?
We partnered with Strava artist Anthony Hoyte and influencer Joshua Patterson using the virtual marathon route to spell out ‘RISE UP’. Seven sports and wellness influencers created supporting content showing how they rose up to get to the start line too.
Impact and implications
Output
39
pieces of coverage secured across 4 national titles, 27 regionals and 8 consumer & trade titles.
Outtake
86M
editorial campaign coverage reach.
Outcome
6.5%
engagement rate of Joshua’s Instagram post – one of his best performing ever.
