To help a new, younger audience discover Blossom Hill.
Covid-19 restrictions meant that staying connected with friends and loved ones was more important than ever. And that sharing a wine IRL with friends would look a little different this summer.
THE STIR WAY:
Use our campaign to spark joy and put Blossom Hill at the heart of our audience’s memorable friendship moments. Long story short, we helped our client swap its planned outdoor summer sampling campaign for an Instagram activation instead. Our target audience did the nominating using #TogetherLetsBlossom, and Blossom Hill surprised and delighted followers and friends with luxurious flower and wine deliveries.
THE HEADLINE RESULTS:
We reached more than 85 MILLION consumers with coverage of the activation, delivered THOUSANDS OF PRODUCTS to Blossom Hill’s targeted new audience and grew their social community BY 58%.