“Stir is so much more than an ‘agency’. Your ability to achieve great things whilst having fun and being kind is a rare and beautiful thing. Don’t lose it.” – Florence, Former long-time Stirrer
“Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter
“Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee
“They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins
“I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill
“They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3
“I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT
THE OBJECTIVE
Pivoting IRL sampling to remote experiences in lockdown.
COVID-19 and summer lockdowns meant Blossom Hill’s planned sampling activity had to be scrapped. The brand needed to find an alternative activation that could be delivered remotely – and turned around fast.
THE INSIGHT
Restrictions and social distancing meant that staying connected with friends and loved ones albeit remotely was more important than ever.
OUR JOB
To facilitate acts of kindness and friendship, while helping a new, socially-engaged audience discover Blossom Hill .
STIRRING EMOTION
Help friends and family say – and show – just how much they were missed.
THE STIR WAY
Switch sampling for surprise and delight.
We helped our client swap its planned outdoor summer sampling campaign for an Instagram activation instead. Our audience did the nominating using #TogetherLetsBlossom. Blossom Hill then surprised and delighted followers and friends with luxurious flower and wine deliveries, coupled with a virtual flower arranging workshop to complement the tipple.
Impact and implications
Output
85M
Consumers reached with coverage of the activation.
Outtake
58%
Uplift in Instagram followers as a result of the activation.
Outcome
1,000
Bottles sampled to the brand’s new target audience, with the NPD selling out at retail.
