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Belvedere

THE OBJECTIVE

Drive awareness of a new product launch – heroing its sustainability credentials

Belvedere had launched a new Organic vodka. How do you successfully communicate the eco credentials whilst driving premium association? Enter Stir…

THE INSIGHT

We place greater importance on the provenance of our food but don’t necessarily apply the same logic to our spirits.

OUR JOB

Inspire our target ‘sophisticated sippers’ to add Belvedere’s new Organic Infusions to their bar trolleys via beautifully crafted lifestyle content.

STIRRING EMOTION

Make organic vodka the most sought-after spirit

THE STIR WAY

Made with nature

Balancing reach and engagement, we committed elite lifestyle influencers from the food and design world to produce nature-inspired content that showcased the organic credentials.

We called upon interior designer Mathilda Goad (126k followers) and model Naomi Smart (1.4m followers) to help drive the premium association.

Impact and implications

Influencers Engaged

5

Established and elite influencers, with a combined reach of 2.2m

Pieces of Content

18

With two influencers overdelivering on content

Total Impressions

314K

Across all pieces of content

Average ER

2.2%

With @a_ontheroad content achieving an ER of 7.3%

Average CPE

£0.4

Very low average cost per engagement for the campaign

More work


Miele

Inspiring an influential fashionista tribe