THE OBJECTIVE
Drive awareness of a new product launch – heroing its sustainability credentials
Belvedere had launched a new Organic vodka. How do you successfully communicate the eco credentials whilst driving premium association? Enter Stir…
“They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins
“They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3
“I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill
“I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT
“Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter
“Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee
“Stir is so much more than an ‘agency’. Your ability to achieve great things whilst having fun and being kind is a rare and beautiful thing. Don’t lose it.” – Florence, Former long-time Stirrer
THE OBJECTIVE
Drive awareness of a new product launch – heroing its sustainability credentials
Belvedere had launched a new Organic vodka. How do you successfully communicate the eco credentials whilst driving premium association? Enter Stir…
THE INSIGHT
We place greater importance on the provenance of our food but don’t necessarily apply the same logic to our spirits.
OUR JOB
Inspire our target ‘sophisticated sippers’ to add Belvedere’s new Organic Infusions to their bar trolleys via beautifully crafted lifestyle content.
STIRRING EMOTION
Make organic vodka the most sought-after spirit
THE STIR WAY
Made with nature
Balancing reach and engagement, we committed elite lifestyle influencers from the food and design world to produce nature-inspired content that showcased the organic credentials.
We called upon interior designer Mathilda Goad (126k followers) and model Naomi Smart (1.4m followers) to help drive the premium association.
Impact and implications
Influencers Engaged
5
Established and elite influencers, with a combined reach of 2.2m
Pieces of Content
18
With two influencers overdelivering on content
Total Impressions
314K
Across all pieces of content
Average ER
2.2%
With @a_ontheroad content achieving an ER of 7.3%
Average CPE
£0.4
Very low average cost per engagement for the campaign