THE OBJECTIVE
Drive awareness of a new product launch – heroing its sustainability credentials
Belvedere had launched a new Organic vodka. How do you successfully communicate the eco credentials whilst driving premium association? Enter Stir…
THE INSIGHT
We place greater importance on the provenance of our food but don’t necessarily apply the same logic to our spirits.
OUR JOB
Inspire our target ‘sophisticated sippers’ to add Belvedere’s new Organic Infusions to their bar trolleys via beautifully crafted lifestyle content.
STIRRING EMOTION
Make organic vodka the most sought-after spirit
THE STIR WAY
Made with nature
Balancing reach and engagement, we committed elite lifestyle influencers from the food and design world to produce nature-inspired content that showcased the organic credentials.
We called upon interior designer Mathilda Goad (126k followers) and model Naomi Smart (1.4m followers) to help drive the premium association.
Impact and implications
Influencers Engaged
5
Established and elite influencers, with a combined reach of 2.2m
Pieces of Content
18
With two influencers overdelivering on content
Total Impressions
314K
Across all pieces of content
Average ER
2.2%
With @a_ontheroad content achieving an ER of 7.3%
Average CPE
£0.4
Very low average cost per engagement for the campaign
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