THE OBJECTIVE
Amplify 19 Crimes’ National 19th Cork campaign.
Turning on-pack promos into tattoos and bringing that IRL experience and our client’s story to just the right audience.
“I love working with Stir PR, as they are the go-to agency I know I can rely on for the most creative, head-turning activations” – Camilla Pendleton, Global Senior Brand Manager at Lindeman’s & Blossom Hill
“Throughout our time working together, Stir have taken our briefs and delivered to our objectives, whilst pushing us to make bold decisions to drive brand love and engagement.” – Nicola Wallace, Senior Marketing Manager UK at Tommee Tippee
“Stir is so much more than an ‘agency’. Your ability to achieve great things whilst having fun and being kind is a rare and beautiful thing. Don’t lose it.” – Florence, Former long-time Stirrer
“I loved their contemporary framing of the brand and the opportunity brought a much-needed fresh perspective and pushed boundaries just the right amount.” – Sascha Macchi, Brand Manager at KITKAT
“They’ve been exceptionally ambitious on our behalf going after prestigious media. Plus they are a great team to work with.” – Paschal Karatzetzos, Influencer Relationship, Marketing & Social Media Manager – Consumer Care at Vital Proteins
“Absolutely genius” (live on air in reference to the KitKat Big Bunny Hutch campaign) – Phillip Schofield, This Morning , Presenter
“They really understand the brands and are incredibly creative when coming up with new ideas to fit the strategy. The team are very diligent and incredibly well organised, which makes working with them a pleasure.” – Harriet Chandler, Global Brand Manager at No.3
THE OBJECTIVE
Amplify 19 Crimes’ National 19th Cork campaign.
Turning on-pack promos into tattoos and bringing that IRL experience and our client’s story to just the right audience.
THE INSIGHT
Historically, tattoos symbolised belonging for convicts and gangs. Which for a young, disruptor brand called 19 Crimes is super relevant.
OUR JOB
Drive brand awareness, start conversations that relate to our client’s brand DNA and drive shareability around the on-pack promotion ‘golden ticket’ mechanic, using a truly memorable and unique activation.
STIRRING EMOTION
Connect with and leave a lasting (permanent!) impact on cool, creatives in a way that only 19 Crimes could.
THE STIR WAY
Introducing The Cl(INK).
We worked with a tattoo historian to understand popular prison tattoo iconography, then commissioned four tattoo artists to develop 18 designs, plus a 19th incorporating a clue to the ‘golden ticket’ location. Londoners were invited to our pop up tattoo parlour, The Cl(INK), for a free ink and a drink.
Impact and implications
Output
9.3m+
Combined coverage reach
Outtake
40
Slots filled within 12 hours of the event page going live
Outcome
200+
Visitors to The Cl(INK) for a tattoo or a glass of 19 Crimes