THE FRIDAY FEELS – October ’22

 

At Stir, we believe the most insightful and creative campaigns stimulate both the conscious and subconscious mind. In a world where we are bombarded with thousands of different messages a day and absorb only a handful of these, the most successful brand campaigns need to make an emotional impact. On the last Friday of every month, we’re sharing with you our favourite 3 campaigns from the month that stirred emotion and made us feel something, whilst showcasing a clear, unquestionable, brand message that will drive people to action.

Keep scrolling to read more  ⬇️

 

Shock

Campaign: BBC’s EastEnders’ new credits

On 12th October, the iconic EastEnders credits looked a little different… To highlight the impact climate change is having on the planet, BBC gave us a glimpse of how the warming of the planet and rising sea levels could affect us, here in the UK, by showing us a flooded River Thames instead of the usual iconic East End of London. This change of credits ultimately pointed to the last episode of David Attenborough’s Frozen Planet 2, whose powerful overarching message is to show us that the rising temperatures, rising sea levels and climate change, will one day affect us all.

EastEnders’ new credits. Emotion: Shock. Image via Digital Spy/ BBC Creative

 

Intrigue

Campaign: Heinz Tomato Blood Costume Kit

Heinz have taken hold of an interesting new category for Halloween. They know that people use their product for fake blood all the time, so why not insert themselves into that conversation? They have released a ‘Blood costume kit’, featuring a bottle Heinz Tomato Blood Ketchup, plus a few other Halloween essentials like fangs and face paint. This campaign shows that sometimes simplicity is key and tapping into something your consumers do already is a sure way to get noticed.

Heinz Tomato Blood Costume Kit. Emotion: Intrigue. Image via hypebeast.com

 

Confidence

Campaign: Asda’s The Real Self Checkout

Asda wants to make checking your boobs, pecs and chest as regular a routine as your weekly shop, with their new Tickled Pink campaign. Boob barcodes on receipts and in-store prompts is a sure way to get people talking and spreading the word during Breast Cancer Awareness Month. This campaign stirs up all sorts of emotions; it’s presented in a light-hearted and fun way, yet is highlighting a much more serious message. Whilst it’s a build on an old campaign, it still definitely packs a punch.

Asda’s The Real Self Checkout. Emotion: Confidence. Image via Marketing Beat.