JULY EDIT
At Stir, we believe the most insightful and creative campaigns stimulate both the conscious and subconscious mind. In a world where we are bombarded with thousands of different messages a day and absorb only a handful of these, the most successful brand campaigns need to make an emotional impact. On the last Friday of every month, we’re sharing with you our favourite 3 campaigns from the month that stirred emotion and made us feel something, whilst showcasing a clear, unquestionable, brand message that will drive people to action.
Keep scrolling to read more ⬇️
BOUJIEE
PORSCHE X BACKDROP
Marking its 75th anniversary in style, Porsche has joined forces with paint brand, Backdrop, to create a set of limited-edition colours, that pay homage to Porsche's iconic and historic sports cars. The collaboration aims to redefine the concept of living spaces and ignite the imagination of design enthusiasts worldwide. We love how Porsche has tapped into new space for its brand world, and opened itself up to a new audience - showing it's so much more than about the cars themselves.
Porsche x Backdrop. Emotion: Boujiee
nostalgic
MCDONALD’S WOMEN’S FOOTBALL FIGURINE
McDonald's has created the first-ever women's football 'big head' toy in its latest initiative for the Women's World Cup. England's renowned footballer, Beth Mead, is the star of this unprecedented creation, inspired by the scarcity of women's football memorabilia during significant tournaments. In response to this oversight, 10,000 ‘big head’ figures have been made in Mead’s image, tapping into the nostalgia trend but also on show at the esteemed National Football Museum. It pays homage to the Women's World Cup but also promotes representation of female athletes in the sporting world. Approved.
McDonald’s: Beth Mead ‘Big Head’. Emotion; Nostalgic
SHOCKING
TELEKOM | NACHRICHT VON ELLA | WITHOUT CONSENT
Deutsche Telekom's latest campaign sheds light on the growing concern parents face due to the escalating threat of data misuse and AI. In a captivating hero video, AI takes centre stage, compellingly emphasising the very risk posed by its own capabilities. The #ShareWithCare campaign by Telekom effectively underscores the pressing need for responsible management of personal data in today's digital landscape. It serves as a timely reminder of the importance of safeguarding our privacy and being cautious with the information we share.
Telekom: Nachricht Von Ella | Without Consent. Emotion; Shocking