JUNE EDIT

At Stir, we believe the most insightful and creative campaigns stimulate both the conscious and subconscious mind. In a world where we are bombarded with thousands of different messages a day and absorb only a handful of these, the most successful brand campaigns need to make an emotional impact. On the last Friday of every month, we’re sharing with you our favourite 3 campaigns from the month that stirred emotion and made us feel something, whilst showcasing a clear, unquestionable, brand message that will drive people to action.

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GLEE

DOMINO’s - JET SUIT DELIVERY

Domino’s trialled a jet suit pizza delivery service to festival goers, from its store in Glastonbury. The stunt was to coincide with the town hosting the original rocket man – Elton John – as Glastonbury Festivals headliner on Sunday.  A clever “unofficial” hijacking of the hype around Glasto, the daring delivery service used customised rocket suits to make sure pizzas would be piping hot on arrival. Is this the future of pizza delivery? We’re not sure, but we can get behind simple story telling and avoiding lukewarm takeaways.

Domino’s: Jet Suit Delivery. Emotion: Glee

PINK-STRUCK

Barbie’s dream house

How could we send through the Friday Feels without mentioning the absolute Marketing machine that is the Barbie team! Our favourite is that fans can officially now rent the Malibu Barbie dream house, via, Airbnb as hosted by Barbie’s right-hand man, Ken. Tapping into the nostalgia trend as well as bringing to life Barbie-mania in a tangible way, we love this one of a kind experience for fans.

Barbie: Dream House. Emotion; Pink-struck

Fearless

ann summer’s - Remove fear from the smear

Lingerie and sex toy brand, Ann Summers, launched a content led campaign aimed at tackling fear and stigmas around cervical smear tests. At first glance it appears Ann Summers is releasing a new compact and revolutionary sex toy, but in reality, it’s a speculum—the instrument used during cervical smear tests. Aptly titled “Remove Fear from the Smear,” the campaign helps to educate and remove anxiety commonly associated with cervical screenings as part of its national awareness week in a clever shareable way.

Ann Summers: Remove fear from the smear. Emotion; Fearless