MAY EDIT

At Stir, we believe the most insightful and creative campaigns stimulate both the conscious and subconscious mind. In a world where we are bombarded with thousands of different messages a day and absorb only a handful of these, the most successful brand campaigns need to make an emotional impact. On the last Friday of every month, we’re sharing with you our favourite 3 campaigns from the month that stirred emotion and made us feel something, whilst showcasing a clear, unquestionable, brand message that will drive people to action.

Keep scrolling to read more ⬇️

PUMPED

SLIMFAST X BIG NARSTIE: OOMPH FOR YOUR BOOMPH

Big Narstie? Kelly Brooks on a grime track? Slimfast?! What a way to bring this brand kicking and screaming into the 21st Century, with the most unexpected introduction of Slimfast's newest ambassador opening the brand to an entirely fresh audience. It's a brilliant advocation of body positivity, with Big Narstie's health and fitness journey being both ongoing and relatable and the Ambassador miles away from the soap stars of yesteryear. 

Add to this a banging tune and cheeky visuals that include a nod to 'fire in the booth' style grime videos, the brand has successfully reframed the product from weight loss; amping up its nutritional value and the time-saving aspects of Slimfast as part of a balanced diet. The revamp seemingly designed to challenge new kids on the block that been dominating the health and wellness space. We can safely say that nobody had this on their 2023 bingo card. Bravo Slimfast.

Slimfast X Big Narstie: Oomph for your Boomph. Emotion: Pumped

CONFUSED

EOS: SKIN SO SOFT

There are foxes wearing humans. We repeat, there are foxes wearing humans. Taking a controversial topic of wearing animal fur and using it to highlight the softness of your skin, is American shaving cream brand EOS. 

Set in a cosy home with a roaring fire, this genre twisting approach with foxes stroking their human 'stoles' is visually striking to say the least and bizarrely manages to very clearly and succinctly communicate its core brand message with almost no product reference at all and a deeply surreal and dark humour that tells us all we need to know about the brand. 

This content is all about a messaging first with one soliary can of shaving cream on the table seen in the closing frame. A concept that has got us talking and no doubt been shared hundreds of times, providing incredible standout in a saturated health and grooming category. 

EOS: Skin so soft, even foxes would be jealous. Emotion; Confused

TOTES EMOSH

STARBUCKS: It starts with arpita

Whether you're a fan of its coffee or not, Starbucks has always put its money where its mocha is and openly supported the LGBTQIA+ community, and connecting to its customers through its shared value and belief is what this piece of content is all about. 

Taking your name, writing it on a cup then shouting it out is all part of the Starbucks welcome, so this Starbucks India Ad featuring a family and father's strained relationship with his trans daughter, and his acceptance of her new name being Arpita is seemingly a small move, but a big one to take in one of Starbucks' more conservative markets. 

This powerful Ad conveys so much, by taking a behaviour synonymous with every Starbucks coffee chain, and showing how impactful this everyday cultural norm can be. With only a few words this has the emotional weight of a feature film in just 120 seconds. No surprise to us then that this has rightly gone viral as the perfect encapsulation of a well told story. Simply beautiful. 

Starbucks: It starts with Arpita. Emotion; Totes Emosh