february edit

At Stir, we believe the most insightful and creative campaigns stimulate both the conscious and subconscious mind. In a world where we are bombarded with thousands of different messages a day and absorb only a handful of these, the most successful brand campaigns need to make an emotional impact. On the last Friday of every month, we’re sharing with you our favourite 3 campaigns from the month that stirred emotion and made us feel something, whilst showcasing a clear, unquestionable, brand message that will drive people to action.

Keep scrolling to read more ⬇️

ESCAPISM

Fotografiska x Bloom Exhibition

Tapping into the insight that during winter people’s “desire for greenery is at its peak” – a Swedish museum created a giant indoor “ForRest” where visitors could stay overnight, as part of its In Bloom exhibition. The experience was designed to immerse guests in the peaceful and rejuvenating effects of nature, reflecting the work of photographers within the exhibition. The stunt brings to life the art in an unexpected way helping visitors connect emotionally with the art, as well as engaging a broader audience who may otherwise not have visited.

Fotografiska x Bloom Exhibition. Emotion; Escapism, Image via Fotografiska

SHOCK

Love & Nudes x Stage Zero Collection

Skin tone lingerie brand, Love & Nudes, worked with medical professionals to create a new line named The Stage Zero Collection. The bras replicated breast cancer symptoms and were created in a variety of skin tones, making Love & Nudes the first brand in the world to create a breast cancer screening bra for Black women. In its research, it found that that Black women face a 40% higher death rate of breast cancer than non-racialized women. Despite this, nothing had existed until now to help Black women identify the symptoms on darker skin tones. Purposeful, inclusive and original the brand has done good whilst reflecting the brand's core reasons to believe.

Love & Nudes x Stage Zero Collection. Emotion; Shock, image via AdWeek

RELATABLE

Specsavers – Kiss Clash

Feeling the love this February, Specsavers highlighted how glasses can sometimes get in the way of those intimate moments. Promoting its free trial for contact lenses, this new campaign is light-hearted and relatable, showing the true nature of love and intimacy. Specsavers are known for their humorous campaigns that tap into everyday life, and this one is no different, continuing to cement themselves as the go-to for all your seeing needs.

Specsavers – Kiss Clash. Emotion; Relatable, Image via Campaign