LIFE HEALTH FOODS APPOINTS STIR

One of the UK’s leading cereal makers, Life Health Foods, has appointed Stir PR as its partner on a six-figure brief to support on strategic communications in the UK, after a competitive pitch process. 

The branded and private label breakfast business is aiming to reignite the breakfast category and help champion its return to growth. Life Health Foods’ current portfolio includes three breakfast brands, Lizi’s, a much-loved premium granola brand; breakfast-in-a-bottle Up&Go; and gluten-free cereal Nutri-Brex, as well as an on-the-go kids’ fruit snack, Fruit Bowl.

Stir’s scope will see it delivering integrated communications to help accelerate the growth of its brands, with impactful and insightful campaigns that will connect with their audiences.

Daniel Wheeler, Head of Marketing, Life Health Foods Europe, said: “We were looking for an agency that could creatively connect with our core audience and attract new consumers to our brands, ultimately helping to return our brands to share growth. We were impressed by Stir’s understanding of the breakfast category and experience delivering the creative, impactful work we’re after. Their insights and creativity both excited and challenged us, so we’re looking forward to seeing those ideas come to life in 2025 and beyond.”

Richard Thiardt, Head of Creative, Stir, said: “Life Health Foods has a portfolio of category-leading, trusted heritage brands like Lizi’s, as well as fast-growing brands with a licence to be playful and cheeky like Up&Go, so for Stir, we’re buzzing to have the opportunity to deliver work that allows us to harness a wide range of emotions that drive consumers to rethink their breakfast.”

Stir will also be working alongside its sister agency at the Captivate Group, SEEN Connects, which will be delivering social media strategy, content production, influencer engagement and community management across all four brands, as part of the integrated remit.