January edit
At Stir, we believe the most insightful and creative campaigns stimulate both the conscious and subconscious mind. In a world where we are bombarded with thousands of different messages a day and absorb only a handful of these, the most successful brand campaigns need to make an emotional impact. On the last Friday of every month, we’re sharing with you our favourite 3 campaigns from the month that stirred emotion and made us feel something, whilst showcasing a clear, unquestionable, brand message that will drive people to action.
Keep scrolling to read more ⬇️
HUMOUR
McDonalds; We Speak Late Night
Whilst slightly poking fun at their customers, this cheeky ad has really nailed that relatable content. Claiming they ‘speak late night’, McDonalds in New Zealand have renamed some of their most popular dishes, such as ‘Mig Back’, ‘Ferret of Frish’ and a personal favourite, ‘Five Cheebs Urgas’. All in an attempt to remind people that they should choose McDonald’s to avoid cooking something at home whilst potentially intoxicated, or to ensure that haunting hangover is all soaked up in some ‘cheebs urgas’. McDonalds have really leaned into who their consumers are for this campaign; they haven’t tried to be anything else and they have used humour to entice us all.
McDonalds; We Speak Late Night.Emotion: humour, Image via Digital Synopsis.
OPTIMISM
Solgar; Blue Monday Billboards
It’s always contentious as to whether brands should be activating around Blue Monday, but Solgar used this to create a simple, yet effective, campaign whose aim was to boost people’s moods. They took the well-known insight that January and winter in general can be sad – days are shorter and darker and our immune systems are weaker – and created a billboard that emits light to help boost serotonin, as well as remind people to top up their vitamin D levels thanks to Solgar.
Solgar; Blue Monday Billboards. Emotion: optimism, Image via BBC
LIBERATED
British Airways; Take Your Holiday Seriously
Half of adults don’t take their full allocation of annual leave 🤯 British Airways are on a mission to ensure the public not only take their holidays, but actually switch off during them. Research shows that not taking time off can shorten your life expectancy and taking a holiday can help you live longer! BA’s campaign is a clever way of showing how important taking breaks are, particularly at a time when so many people aren’t taking simple steps (like simply using their annual leave) to take care of their mental health.
British Airways; Take Your Holiday Seriously. Emotion: liberated, Image via LBBOnline