This week the team hear at Stir HQ are super excited to announce the kick-off of their first campaign for much loved mint brand POLO. The rain clouds may have overshadowed most of the week with feelings of doom and gloom, but it hasn’t dampened the beaming smiles over at HQ, as the POLO team announced their continued collaboration with National Smile Month.
National Smile Month is a ground-breaking campaign to help improve and improve and promote oral health in local communities. Working closely with dentists, health professionals, workplaces and schools, the Oral Health Foundation uses this opportunity to deliver key oral health education, especially to disadvantaged communities or regions of the UK.
With teeth and smiles rated as the second most attractive feature by both men and women, only behind personality; and a ‘smile” top of the list of things we first notice when meeting a new person, it is increasingly important that we look after our pearly whites.
Chief Executive of The Oral Health Foundation, Nigel Carter, advises: “Sugar Free mints are an ideal way to freshen breath and help prevent against dental erosion when it is not possible to brush with a toothbrush and fluoride toothpaste. Unlike mints with added sugar, POLO® Sugar Free and now POLO Sugar Free Extra Strong, can be enjoyed every day without the risk of tooth decay.”
Sorbitol, the sugar replacement ingredient in POLO® Sugar Free works by stimulating the production of saliva, the mouths natural defense against acid. This in turn helps defend your teeth against dental erosion caused by acidic food and drinks.
So, you can enjoy the seriously minty refreshment of your favorite POLO® Sugar Free mint, safe in the knowledge that you are looking after your teeth at the same time. Here’s to next week being full of Sunshine & Smiles!