Woodford Reserve.

Leveraging bartenders as KOFs to educate consumers, helping to drive demand and grow market share
Growing awareness of Woodford Reserve

 

CHALLENGE.

Grow brand awareness and consideration of Woodford Reserve – driving growth in sales & market share in UK on & off-trade.

OUR APPROACH.

Identifying the strength of advocacy that Woodford Reserve enjoys in the trade we collaborate with leading bartenders to act as our unofficial brand ambassadors. Challenging them to ‘Re-Fashion’ the classic old-fashioned cocktail.

Using London Cocktail Week to launch the campaign, an extensive cocktail menu was curated featuring new takes on the classic serve from sixteen of the UK’s best bars, including The Savoy and Nightjar.

IMPACT.

32% YOY brand growth (supported only by PR)

Increased brand awareness supported an increase in Woodford Reserve listings in major national retailers