Woodford Reserve.

April 20th 2017

Brand growth through bartender advocacy and media amplification

Woodford Reserve called on Stir’s relevant industry expertise and lifestyle press contacts to help grow brand awareness and consideration, in order to grow sales and steal market share in the UK on- and off-trade.

Our industry insight highlighted a brand opportunity in the form of strong and genuine advocacy for Woodford Reserve amongst bartenders, whilst our research into the core target audience (25-34 year old transitional males) identified an inclination to turn to experts to discover and learn. Understanding the symbiotic opportunity born out of these two insights, Stir developed and executed a PR and experiential campaign that spanned two years.

  • Execution

  • Impact