Objective: Cement the brand as the stand out sponsor of a global sporting event.Following Wolf Blass’ announcement of its 2019 sponsorship of the ICC Men’s Cricket World Cup – one of 21 sponsors of the coveted tournament- there was a job to be done to cut through the noise and reach the desired audience ahead of the event.
Insight:Disruption to play is a common cause of frustration for cricket fans, who are trying to enjoy the already lengthy matches.
Provide a playful yet practical solution that clearly linked back to the brand.
‘Wolf The Eagle’ was enlisted to survey Lord’s, with striking images sold into national and regional publications. ‘Wolf’ was then hidden in a gigapixel image hosted by The Daily Telegraph online for readers to win match tickets. Consumers and press were hosted at ‘The Chase’; a multi-sensory wine experience and talk, where cricket legends shared tales from their careers, generating cut through in key lifestyle press.