Amplifying a global partnership between Rémy Martin and US-based digital artist Matt W. Moore to UK consumers. The collaboration resulted in the creation of an AR app, which invites people to re-discover the world around them through abstract graphics.
Identifying influencers across food and drink, art and technology, and inviting them on a bespoke tour of London, allowing each to use the app in landmark locations and capture engaging, impactful content. In addition, amplifying the VSOP limited edition bottle through activating a targeted consumer product placement sell-in, driving awareness and encouraging sales in time for Father’s Day.
600k+ social reach
10 pieces of VSOP product placement coverage
6.1M+ consumer reach.