Rémy Martin.

Re-discovering the world through abstract graphics.

CHALLENGE.

Amplifying a global partnership between Rémy Martin and US-based digital artist Matt W. Moore to UK consumers. The collaboration resulted in the creation of an AR app, which invites people to re-discover the world around them through abstract graphics.

 

OUR APPROACH.

Identifying influencers across food and drink, art and technology, and inviting them on a bespoke tour of London, allowing each to use the app in landmark locations and capture engaging, impactful content. In addition, amplifying the VSOP limited edition bottle through activating a targeted consumer product placement sell-in, driving awareness and encouraging sales in time for Father’s Day.

IMPACT.

6 influencers

600k+ social reach

10 pieces of VSOP product placement coverage

6.1M+ consumer reach.