Re-launching the famous 80s brand to a millennial audience, alongside the introduction of two new flavours. Raising awareness of Perrier’s convivial brand personality.
Identifying a contradiction in the audiences behaviour; clean-living play- hards, drinking Espresso-Martinis one night and chanting at bikram the next. Stir created The Perrier ‘Pique-Nique’ an immersive event that played of both interest. Serving up extraordinary eccentricities from Perrier mock & cocktails, to picnic hampers by Instagram institutions the Meringue Girls and performances by Wanderlust.
35+ media & influencers,
30 pieces of Perrier product placement coverage.