Stir was challenged to relaunch the Perrier masterbrand alongside the introduction of two new flavours. Raising awareness of Perrier’s convivial brand personality.
Identifying a contradiction in the audiences behaviour; clean-living play- hards, drinking jaegerbombs one night and chanting at bikram the next. Stir created a campaign that played of both interest whilst tying into the overall Go for the ‘Extraordinaire’.
The Perrier ‘Pique-Nique’ was created, an immersive event experience at The Yard in Shoreditch, serving up extraordinary eccentricities from Perrier mock & cocktails, picnic hampers by Instagram institutions the Meringue Girls and performances by Wanderlust.
The event was supported with a multifaceted BTL comms plan, sending influencers their very own Perrier Pique-Nique hampers, sampling at key locations for our audience and a product placement campaign to ensure the new product appear on page
35+ media (including Stylist, Vogue, BuzzFeed) and influencers attending (LDN Diaries, Liberty London Girl…) joining 350 paying members of the public
30 pieces of Perrier product placement coverage and 10 pieces of listings press – including Fabulous, The Evening Standard, Food & Travel
11 sampling partners, from bars to spas (Boom Cycle to WeWork).